Sony Alpha A7III Body Only Mirrorless Digital Cameras (JE international version)
Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.Beyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image ProcessorFeaturing a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.The sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.Fast Hybrid AF SystemAn evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF/AE tracking compatibility.The apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder.
Sony A7 III Digital Camera Body
The original Sony A7 set the tone for the years ahead when it was released back in 2013. This third iteration brings further advancement for Sony's popular CSC line-up. The Mark III features a newly developed back-illuminated 24.2MP full-frame Exmor R CMOS sensor, and a redeveloped BIONZ X processing engine. 4K HDR video, and 15-stops of dynamic range also add to the appeal of this camera.
SONY a7 III Mirrorless Camera - Black, Body Only, Black
Top features: - The best of both worlds - a full-frame sensor in a compact body - Back-illuminated sensor delivers high contrast & realistic colours - Capture the action with high fps & improved AF performance - Shoot sharp with built-in 5-axis image stabilisation - Record 4K Ultra HD videos with HLG HDR - Longer battery life with dual memory card slots The best of both worldsThe Sony a7 III Mirrorless Camera offers photographers the best of both worlds. You get a full-frame sensor and professional specs, packed into a compact, travel-friendly body - it's the perfect choice for field work.At first glance, the a7 III looks very similar to the previous generation alpha 7 from Sony. Look closely, and you'll find an all new chip, expanded ISO range, improved fps shooting, and an enlarged handgrip.Back-illuminated sensorAt the heart of the alpha 7 III is a back-illuminated 24.2 megapixel full-frame sensor. Take advantage of the improved noise response at high sensitivities and wide dynamic range to capture dramatic RAW images that are perfectly exposed, even in the shadows and highlights.Colours are realistic, so you get natural looking skin tones, while wildlife and landscapes look true-to-life.Capture the actionPhoto opportunities don't usually hang around for long. Supported by the powerful Bionz X processor, you can shoot up to 10 fps to freeze moments of action. It's perfect for subjects that are frequently moving, such as a dance performer, racehorse, or fox in the wild.Improved AF performance means no opportunity is lost. Because you can track moving and unpredictable subjects easily, you can photograph spectacular action or sporting scenes, such as a dramatic rugby tackle on the field, even on an overcast day.Shoot sharpDim interiors or twilight falling shouldn't stop you shooting. Sony's 5-axis image stabilisation means you can shoot handheld without a tripod up to 5-stops faster. Your images are sharp, and videos are smooth, even when shooting long distances or close-up macro subjects.Record 4K Ultra HDFor those serious about videomaking, the a7m3 records 4K Ultra HD movies internally, using 6K full pixel readout for brilliantly detailed footage. Supporting Hybrid Log Gamma (HLG) for 4K HDR footage, it captures plenty of information for easier colour grading during post-production.Longer battery lifeThe ILCE-7M3 is a joy to use and hold. The enlarged handgrip makes it feel comfortable and secure to hold, and conveniently allows room for a larger battery for extended shooting time. To take advantage of this extended battery life, there's dual memory card slots too.To the rear, you'll find a tiltable touchscreen for easy menu navigation, a joystick that can be used to control focus points, and plenty of handy new and familiar shortcuts.Picture thisThe decisive moment, that perfect shot, missed because you were waiting for your camera to be ready to take a photo again. But it's not your camera or your shooting technique - it's all down to having the right memory card.To prevent that annoying lag when capturing high res images and HD video, opt for a high performance memory card with a fast write speed. Now you can focus on your subject.
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